Have you looked into 1-4 or 1-6x scopes in the short dot form factor? I don't have any experience with the high end ones but they seem to be really growing in popularity. Nightforce, leupold cqbss, sfwa, vortex viper/razor, S&B, and trijicon accupoint are all popular and highly regarded, some more so than others. Several of those have been awarded military contracts, so I think battle sight would be an appropriate term.
IIRC concensus from socom guys on the elcan is that it is bulky, heavy and FOV isn't all that great but seeing as it is often the only magnified option available it is relatively popular. I know I won't even be considering an elcan once I build an AR.